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VP of Growth Marketing

Metabolic Living

Headquarters: Raleigh, North Carolina, United States
URL: https://www.metabolicliving.com/

We're a $50MM rapidly scaling DTC metabolic optimization company who is seeking an experienced growth leader to drive us toward our goal of hitting $1 billion by 2024. We're self-funded team of ~150, are profitable, and have grown 300% in the last 3 years. 2021 is setting up to be a pivotal year and will be our hockey stick moment. To fully leverage the exciting time, we need a T-shaped growth leader with a robust track record of delivering huge leaps in growth for $100MM - 250MM+ companies with deep multi-channel paid acquisition experience who also flourishes on conversion and retention/monetization. You're hands on, can zoom in and out and have been there and done that.

The ideal candidate is completely addicted to growth, darts out of bed in early a.m. with your mind racing with ideas, yet has proven ability to methodically develop strategy, build a team, execute and deliver results. You are a growth architect and are obsessed with experimentation and optimization, can easily float among all major growth channels (paid, organic, social, web, app, offline, online, etc ... and from a career perspective, you're energized, primed and ready for the biggest challenge of your life.

Hello, my name is Marc Stockman, co-founder and CEO of Metabolic Living, and I need your help. We've spent the last 10 years quietly architecting a multi-product, multi-platform, multi-channel economic engine that delivers profits to self-fund our company. We spend $2MM+ per month in paid media that will grow to $5MM per month by year end, thanks to our robust LTV that allows for a high CAC. However, for us to hit our goal of becoming a billion-dollar revenue brand by 2024, I need to replace myself as the growth leader. My true passion is in developing our products, that's my highest and best use, and so I'm excited to find someone to take what we've done to the next level.

We need someone who has scaled companies into the $250MM - $500MM range, who can bring the wisdom, expertise, network and know-how to hit the ground running, peer around corners and create a growth roadmap that helps us deliver on our goals. You'll report directly to me and will have my and our other co-founder's 100% support as growth marketing is in our DNA.

What are the Key Points?

  • Compensation: $225k - $300k + Robust Bonus (negotiable for right person)
  • Location: 100% Remote (virtual team of 150+ with no corporate office)
  • Benefits: Health/Dental/Vision/Disability/Life + Robust 401k + 15 Days PTO
  • Hours: 8:30 a.m. to 5:00 p.m. EASTERN (regardless of where you live)
  • Culture: Human-first with High-Performing, Happy & Humble People (no jerks)
  • Personality: Obsessed with Details so We can Simplify the Complex for Others

Should You Apply?

If you're that yin-yang person who can easily toggle between strategy and execution, paid vs. non-paid, online vs. offline, hands-on vs. team leader, you have a passion for health and fitness and...

  • You LOVE both optimizing the big picture as well as the granular daily moving parts...
  • You LOVE running growth experiments, optimizing funnels and testing new creative...
  • You LOVE developing GTM plans to dominate new ad platforms and audiences...
  • You LOVE a high-growth environment and embrace ambiguity
  • You LOVE architecting teams, systems and processes that can scale...

... then please read on as you're an ideal fit and we'd love to talk to you ASAP!

Who Are We and How Are We Different?

Metabolic Living is a self-funded, profitable, rapidly growing multi-channel DTC health and wellness company with 150+ on our team and on pace to more than double in 2021. The trend towards health and wellness was already a wind in our sails, but COVID lit a match and set our growth on fire. So, this is your opportunity to help us make a meaningful impact, precisely when the world needs it.

What makes us different than every other brand in the crowded health and wellness space is our integrated ecosystem-based approach to making a difference. It's simply too hard to live healthy. There are lots of great individual solutions, but they're from different companies and aren't connected.

So, we simply everything by providing the full integrated suite of products and services someone needs to optimize their metabolism... because we've found through working with hundreds of thousands of people, that an optimized metabolism delivers what people want: feeling their best, looking their best and performing their best... for good.

Our products and services include nutraceuticals, functional foods/beverages, customized exercise and nutrition programs and 1-on-1 and group coaching.Most companies provide just 1-2 of these solutions, but we provide them all. And integrate them to make it easy.

And it's all based on our proprietary Metabolic Optimization System (or Metabolic OS) that combines extensive practitioner wisdom and scientific research with machine learning and AI to deliver a truly customized consumer experience. That true customization combined with our true integration of all elements of our ecosystem delivers the true transformation that all consumers want. Think of us like the Apple for your metabolism. It just works.

What's Our Past and Future?

We built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. Currently, these are all marketed separately under different DTC websites and brands in a direct response (DR) manner.

And now we're centralizing everything under our new brand, Metabolic Living, with our flagship e-comm website launching in April, with our app launching thereafter. Normally, companies launch with a brand and then figure out how to make money. We did that in reverse - pinpointing pain points, curating world-class products, validating product-market match, generating cash flow to self-fund our growth, building out our operational team along the way and then retrofitting the brand on top. Strange path, but here we are.

What's Our Culture Like?

We're serious about high-performance, so our culture is built around deep work to allow uninterrupted time for the intense concentration needed to deliver world-class performance. At the same time, real collaboration and transparency is critical to keep us all in alignment and keep office politics out of the equation. These aren't just talking points - we've implemented specific policies, for example:

  • A standardized 8:30 to 5:00 p.m. ET schedule to protect your personal and family time
  • No meetings before 1 p.m. ET to empower you with 4 hours truly of deep work to GSD
  • Daily huddles and weekly 1-on-1s to support your ability to focus on what matters most

Requirements

What are the Strategic Goals?

  • Deliver Results - Deliver revenue targets at required efficiency yearly for the next 4 years on our march towards $1 billion in revenue by end of 2024
  • Build Team - Scale out our existing team, bring in a world-class set of talents that flourish together under your leadership
  • Architect Growth Playbook - Consolidate best practices into a simple growth playbook that allows us to get all on the same page, transfer knowledge and record all learnings and best practices that we test into

What are the Required Skills, Experience and Traits?

  • 5-7+ Years Growth Leader - You've experienced start-up like growth rates and learned every lesson the hard way leading growth to $250MM - $500MM+, boosting lifetime ROAS by driving up LTV and driving down CAC (alternatively, you may have been 2nd in command, learning everything along the way, you have the blueprint, and this is your breakthrough opportunity to truly lead everything)
  • Front-end Paid Acquisition Expert - You're a master at scaling paid media to deliver efficient ROAS and CAC, know how to build and manage teams, and can deftly guide us through current agency usage to building out an internal team when the time is right
  • Conversion Optimization Expert - You excel at conversion rate optimization, with deep experience in running experiments with value props and messaging, design, UX and technical optimizations to drive up conversion rates and improve ROAS and CAC
  • Back-end Monetization Expert - You know how to drive up customer LTV with upselling and cross-selling, but also by maximizing retention with activation, engagement and creating true lifetime relationships with customers via CRM
  • Proven Track Record - Your resume is littered with delivered, measurable growth accomplishments for acquisition, conversion and monetization that your references will validate
  • Multi-Channel Acquisition - In-depth, practical, hands-on experience from everything from paid acquisition to organic, to social, to online and offline channels
  • Hands-on Skills and Desire - Not just comfortable but energized with the opportunity to both be extremely hands-on as well as building out your team as we scale
  • Humble Team Leader - Knows how to recruit, train and build a world-class team in a player/coach mentality with an authentic, humble mindset
  • Driven to Excellence - You've got an ownership mentality with an innate inner drive to excellence that other people who aren't built that way find disturbingly intense :-)
  • Exceptional Communication Skills - Ability to listen intensely, quickly synthesize disparate elements and formulate an action plan that can be clearly articulated to others

Benefits

What's it Like Working with Us?

  • A Curated Team - A supportive team of other high-performers who like to get things done, hold themselves accountable and help each other out however needed.
  • A Nurturing Culture - A culture that supports autonomy and nurtures your need to learn, grow and challenge yourself to be the best you can be.
  • A Fantastic Lifestyle - A 100% remote experience that allows you to work from home, enjoy your family, outside interests and passions with a major focus on healthy lifestyle


#LI-DNI

To apply: https://weworkremotely.com/remote-jobs/metabolic-living-vp-of-growth-marketing